Project Description

cPanel updated their messaging to ‘Brand as a Helper’ and needed to implement a social media refresh to reflect this direction. I was tasked to create a unified look across the social platforms that represented a more friendly and inviting setting to encourage communication and growth for end-users.

To achieve this, while staying within the brand guidelines, I used large bold font in white on the blue-green gradient for a more modern look, along with the unofficial company mascot – Mugsy, a cup of coffee. I also balanced this with the use of negative space and candid photography to give the feed a friendly feel. To give the online brand some personality, I took advantage of the more fun, relevant holidays and created animated Mugsy videos. Throughout this process and team effort, cPanel gained consistently more followers and we saw an increase in post engagements across all platforms.