Project Description

Butterfly Rainforest was a design exercise I worked on inspired by the Butterfly Rainforest at the Florida Museum of Natural History. My goal was to create a logo and concept redesign.

Using the butterflies as inspiration, I created geometric butterfly wings that rotated into the next butterfly species. Due to the countless species of butterflies, this concept can be repeated and used throughout the entirety of the brand; from printed material, personnel badges, merchandise, social media, posters, and so on. Each asset can have its own butterfly design while remaining within the original logo.